News » Getting Real in the media
Getting Real in the media
Added on Wednesday, November 25, 2009

Melinda Tankard Reist has a new article on the ABC's Unleashed; you can read it here.

Anna Krohn editorialises on Getting Real and 'the nightmares of girl world' at On Line Opinion.

An article on Getting Real, 'Girls gone wild: One woman is trying to say no to our increasingly sexualised culture', was printed in the West Australian on the 11th of November. It features an interview with Melinda and notes that 'the pieces in Getting Real are far from prudish. They pull no punches'. You can find an excerpt from the article with our other Getting Real reviews.

The Hobart Mercury published an article 'Calls for girls to fight ad sexism', coinciding with the Tasmanian launch of Getting Real. It includes Melinda's 'hit list' of brands to boycott:

  • Pepsi, for its 'Score Every Hour' advertising campaign for mobile phones, teaching men how to 'score' with various female stereotypes.
  • Dove, for its 'Real Beauty' campaign that used airbrushed models, as well as its skin whitening products.
  • Lynx for highly sexualised advertising.
  • Playboy, for targeting young girls with its products.
  • Ms Tankard Reist also urged young girls to stop reading magazines like Dolly, saying they were still sending wrong messages about topics like underage sex.

You can read the whole article here.

A review of Getting Real has been posted on MercatorNet.com.

Melinda Tankard Reist appears in the Hobart Mercury talking about ad sexism.

Check out an edited extract from Getting Real, now online at New Matilda.


Author Page(s) Melinda Tankard Reist


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